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the customer experience

Key Challenges

Major Singaporean telcos are experiencing a sharp decline in their ARPUs

An influx of new telco brands has intensified competition. A decrease in the price of data in the last 3 years has largely driven the decrease in ARPUs.


Circles.Life provides products tailor-fit to their high-value customers who value superior customer service


60% of their subscriber base is between 18-34 years old

Digitally savvy

30% of their customers have a higher data consumption rate compared to market average.


Their churn rate is 20% of the SIM-only segment and similar to customers with contracts.

The result


Circles.Life’s market ARPU is 15% over the market average

Circles.Life drives ARPU up with its focus on providing customizable customer offerings that can be easily adapted to shifting customer needs.

Circles X powers the ability to provide enriched customer experience

Data-driven decision making

360° data and continuous A/B testing gives Circles.Life a comprehensive view of customers across all touchpoints. The data goes back to CI/CD DevOps and product managers to improve behavioral segmentation.

Expansive digital ecosystem

Circles.Life enriches the customer’s experience by giving them easy access to the services and products they love. We combine a comprehensive digital ecosystem with unobtrusive targeting and hassle-free purchasing options for user ease.

A flexible and fully-integrated platform

Circles X platform allows Circles.Life to seamlessly launch new campaigns or products with just a few clicks. The harmonious integration of the unique cloud-native platform removes the need for constant IT testing.

Focused acquisition

With an in-depth view of the target audience and their journey, Circles.Life leverages channels that users use to gain their attention.

This is what Circles.Life has achieved. Now, imagine what Circles Global can do for you

Are you ready for the future?

We provide everything you need to run and operate your own digital telco. You'll run a lean business with less than 10 people at launch. No added coordination for integration or change requests.

Let's talk

Circles Global can evolve your business. To learn more or request a demo, drop us a line.

© 2022 © Circles.Life / Circles.Asia

Success StoriesCost: Circles.Life (Australia)Monetization: Circles.Life (Singapore)Growth: Circles.Life (Singapore)
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